Corey Smith's Resume

Corey Smith
East Peoria, IL 61611 United States	www.aboutcoreysmith.blogspot.com

OBJECTIVE
Marketing or management position within an organization seeking an experienced individual with a diverse background in creative design, creative marketing and thought development to manage and develop new products, develop workflows for product strategy, initiate interactive workflows, and establish sound management processes through planning and leadership of a diverse team.

SUMMARY OF QUALIFICATIONS

Creative manager with 19 years of hands-on experience in marketing, product creation and online content strategy. Dynamic leader skilled in project management, product marketing, competitive analysis and team interaction. Highly proﬁcient in all disciplines of visual design: illustration, presentation, interactive, and photography. Dedicated and passionate, with a strong eye for emerging trends who can translate creative vision into reality.

Creative experience in the following:

Content Management, Project Management, Intregrated Marketing, Concept Development, Creative Team Leadership, Art Direction, Digital Production & Online Workflows, Marketing Design, Contributor Relations & Acquisition, Content Mapping & Brainstorming, Digital Asset Management, Photo Studio Operations, Business Planning, Proposal Creation, Digital & Interactive Illustration, Web & Print Design, Mobile Graphic Design

PROFESSIONAL EXPERIENCE

Creative Director	Peoria, Illinois
Xapsis Integrated Marketing	March, 2010 - present

Creative Director for growing design department within Xapsis Integrated Marketing. Emphasis on interactive(mobile and web) and print advertising mediums, social networking, and creative/ innovative marketing techniques.

Performance Highlights:

Continually develop creative concepts and branded design for a variety of Central Illinois businesses based on research, analysis, and web trends.

Strong client interaction and communication with every project.

Implemented "poke the box" meetings as a means for the Xapsis team to think creatively and develop new processes and new products under the Xapsis umbrella.

Content Manager	Peoria, IL
MultiAd Inc.	September, 2009 - March 2010

Developed sound content strategies and content auditing for MultiAd's products and services. Responsibilities also included new product development as it related to content, website development & product planning.

Performance Highlights:

Implemented and art directed in-house photographers for studio photo shoots.

Created "Green" content for MultiAd image library.

Worked with 3rd party contributors to add variety to AdBuilder product through partnerships and collaborations.

Implemented "1-minute workshops" to demonstrate how to utilize AdBuilder imagery.

Added new contributors (artists/photographers) to AdBuilder subscription art service, adding fresh, visually appealing art styles to the content library.

Content Director	Peoria, IL
Jupiterimages, a Getty Images Company	2001 - April 2009

Developed product strategy, monitored annual budget, built strong vendor relationships, and managed online digital content for three multi-million dollar online image collections that were sold to organizations, corporations, groups, and home users through a dedicated sales team.

Creative lead for mixed media (Illustration, photo, motion, and audio) with focus on content development across multiple industries: editorial, advertising, education, and consumer.

Photo Studio Manager for on location and studio shoots. Led creative team in production of wholly-owned contract-based photo shoots to effectively and efficiently produce several thousand quality stock photos per shoot.

Performance Highlights:

Developed website interface designs for online products.

Modiﬁed production workﬂow through leveraging the technology of a Digital Asset Management System that allowed for efficient tracking and production of content through an interconnected database.

Managed productivity and quality of work for Peoria Subscription Content Team.

Established a streamlined workﬂow process that resulted in a cost savings of 20% over the previous year, without interruption to monthly production schedules.

Collaborated and interfaced with inter-departmental teams to discuss budgets, trends, sales forecasts, and departmental operations.

Trained sales team as well as other departments within corporation on new enhancements, changes, and new product workflows.

Successfully managed a creative team in the development, planning, and execution of in-house studio photo shoots and on-location photo shoots, which reduced content acquisition costs and accelerated time to market.

Introduced monthly quotas of targeted and saleable content which resulted in the addition of 400 new content assets to the corporation on an annual basis at zero additional cost.

Managed a team of 30 digital illustrators and photographers. These artists were spread throughout the US and abroad.

Photo Studio Manager for on location and studio shoots. Led creative team in production of wholly-owned contract-based photo shoots to effectively and efficiently produce several thousand quality stock photos per shoot.

Product Manager	Peoria, IL
Creatas, LLC	1999 - 2001

Developed content strategy for Print Media Service subscription service. Responsible for attracting new subscribers to e-commerce site by initiating value-added features such as web-ready graphics, background calendars, design tutorials, ready-made ad layouts, and feedback links. My goal was to increase product awareness, increase site visits, and create an all-encompassing web portal where customers can find the images they need for their advertising projects.

Performance Highlights:

Met with CEO and VP's monthly to report product enhancements, sales data, and goals /objectives for coming months.

Led monthly planning meetings with creative team. Monthly content map was created from ideas generated during meetings.

Successfully implemented a business plan for Print Media Service, establishing clear and accountable goals that were exceeded during the calendar year.

Conceptualized and developed content strategy and sound business planning for Print Media Retail Art Service.

Co-managed ImageBlitz online single-image download service. ImageBlitz was catalyst from which all future Dynamic Graphics brand product sites evolved.

Introduced full color stock photos on a monthly basis to meet growing photo demands of customers.

Created and introduced web-ready elements; web icons, digital wallpapers, and full color imagery to meet the growing needs of our online subscribers.

Multimedia Specialist II	Peoria, IL
Dynamic Graphics, Inc	1997 - 1999

Developed interactive instructional and educational material for a variety of clients and internal promotions. Assisted and collaborated in visual design and direction of New Media Studio products and client services. Responsibilities centered on interface design, GUI kiosks, digital storytelling, and tutorial creation.

Performance Highlights:

Collaborated with Studio Director on the visual direction, design, development, marketing, and production of Hult Health Education "Body Connections" and "HIV/AIDS" interactive CD ROM program.

Worked with external clients to create engaging and innovative marketing presentations to showcase client's products and services.

Developed interactive instructional and educational material for a variety of clients and internal promotions.

Created tutorials and labs that were easy to understand and clearly communicated in entertaining and creative ways to subscribers.

Concepted, designed interface, and produced narrated tutorials on a variety of topics for instructional design interactive CD.

Instrumental in concepting and producing three Multimedia FX Series CD products: TerraFormz, Eye Scream, and NoiseMakers.

Marketing Designer II	Peoria, IL
Dynamic Graphics, Inc	1996 - 1997

Designed and created product advertisements, fliers, catalogs, envelopes, insert cards, and various other promotional devices for Dynamic Graphics products. While in this position, I also remained active with the Multimedia Department, participating in various interactive projects and client jobs.

Multimedia Specialist I	Peoria, IL
Dynamic Graphics, Inc	1995 - 1996

Developed interactive presentations, digital workshops, animations, and digital narration for CD based design magazine. Time was set aside for research and development, as multimedia / interactive design was a new venture for our organization and a new medium of communication. In this role I was tasked with developing interactive teaching methods to show our subscribers quick and simple techniques of using our products to create effective promotions.

Electronic Illustrator	Peoria, IL
Dynamic Graphics, Inc	1992 - 1995

Created accurate and precise conversions of traditional hand-drawn artwork to an electronic format. Coordinated production schedules and digital workflows to ensure schedules and deadlines were met.

Performance Highlights:

Established techniques for transitioning 2 color artwork to 4 color CMYK files. Before this transition, all stock imagery was black & white.

Trained illustrators (from around the globe) on Adobe Illustrator and techniques for effectively creating illustrations in a digital format.

Provided technical support to illustrators and guided their transition to digital formats. Eventually, all contributors/ artists switched to digital illustrating, which decreased our time to market with content and increased efficiencies in the department.

OTHER WORK

Freelance Artist/ Illustrator	Peoria, IL
Creatas/ Jupiterimages/ Getty Images	1994 - present

High volume artist with extensive experience working in vector/ raster illustration and interface design.

Freelance Blogger	Peoria, IL
Glow Images	July 2009 - present

Contributing blogger for Glow Images stock imagery: glowimagesblog

Class Instructor	Peoria, IL
ci\|creative	August 2009 - present

Teaching class on creative blog design and social networking for ci|creative

EDUCATION

Bachelor of Science	1992
Illinois State University, Normal, IL Visual Communication

Associates Degree	1990
Illinois Central College, East Peoria, IL Graphic Design

Skills

Platforms: Mac OS, Windows, Linux

Applications: Adobe Illustrator, Photoshop, InDesign, Bridge, Acrobat, Microsoft Office (Word, Excel, PowerPoint, Entourage), Telescope, Lightwave 3D, Dreamweaver, FTP apps.

Digital Social Networks: LinkedIn, FaceBook, Blogger, Ning, Twitter, and strong experience working in a social networking environment.

Browsers: Safari, Firefox, MS IE, and Netscape.

TRAINING

Boy Scouts of America: Wood Badge C-06-10
Staff member for advanced leadership training course within the Boy Scouts of America Training Continuum. The course is designed to help adult volunteers become the best leader they can at home, at work, at church, in their community, and in Scouting.

Boy Scouts of America: Wood Badge C-20-08
Advanced leadership training course within the Boy Scouts of America Training Continuum. The course is designed to help adult volunteers become the best leader they can at home, at work, at church, in their community, and in Scouting.

Lightwave 3D Training
5 days of training on high-end 3D rendering software and it's capabilities.

Dynamic Graphics: Design for Multimedia
3 day workshop exploring visual communication and advanced multimedia.

Dynamic Graphics: Multimedia II
3 day workshop on multimedia techniques.

Dynamic Graphics: 3D design
3 day workshop on 3D modeling.

Dynamic Graphics: Advanced Photoshop
3 day workshop on illustration and design.

COMMUNITY LEADERSHIP
Active adult volunteer leader with the Boy Scouts of America / W.D. Boyce Council who enjoys working with the youth in our community and watching them grow into young adults through practicing the ideals of scouting.